FOREKEEN: From the literal word meaning, the FORE representatives something very cure and important in the front position, influence or function etc. like the word foreknowledge, forehead, foreseen etc. which is very nice echo like the wear parts’ meaning for crusher. What is more the KEEEN’s sense of word means sharp and sensitive which is also very clever echo to the traits of the key wear parts in crushing whose work is hardest with biggest difficulties and barriers like a brave and capable forward to insight the instant situation and proceeding of the whole machine line and mining in advance. Like one old saying ‘s description: "The three two bamboo peach blossom outside the spring duck prophet"

Key value concept:To create add value for consumers, led employees to realize self-value and to create income for investors.

Corporate mission:We promise to promote green civilization by linking smart mines globally.

Corporate vision: we promise to create a green, intelligent and happy world.

Enterprise spirit: Remember the originality, pursue the truth, insist on trustworthy, and pursue and keep the keen determination and innovation spirit on the eternal way to climb the peak.

Development strategy: Innovate the industry by focusing on positioning to lead the brand.

Unique cultural connotation: Strong vitality which could survive and vigor in the cliffside and could find life room by breaking through layers rock to show the flourishing foliage and rich soul to form the national temperament thus to be the miracle of the world.

Brand positioning: Global Crushing Wear Parts Solution Provider.

Brand slogan: Born for Excellent